I'm not clear.
What exactly is in it for us as a club?
Are they giving us sponsorship money? There doesn't seem to be any explanation of the benefits apart from being associated with a big company.
Am I missing something?
You're missing quite a few things, I'd say, all of which are made clear in the article on the official website. It will increase revenue, it's prestigious and the players will benefit from the superior quality of the shirts themselves. This is fantastic news and so manifestly in the best interests of the football club we all support that I'm bemused anybody would fail to welcome it.
Well that's telling me! 😉
Apart from the players comfort I can't see how we benefit. Puma won't be marketing them, we will. We'll sell more or less the same quantities. Why would somebody buy an Alty top if they weren't a fan. A fan wants an Alty top because it's an Alty top, be it by Puma or anybody else.
Oh well, I'm happy to let this float merrily by, the club are very pleased with the deal, so that's good enough for me.
Time for a Guinness.