People seem very anti-social media because they personally don't want to use it. That fine. That's your prerogative.
Don't try and shout down new avenues of information and then moan that the club don't inform fans easily enough of things.
I have only used social media for 8 of my 25 years. I don't use Twitter often, but I run a fundraising account on it. Showing potential sponsors about the amount of followers you have and promising them a few tweets to x number of people is priceless. The same goes with Facebook, Instagram, snapchat. You name it, people are always looking to grow their customer base. If the club have 6000 followers it's also a way of drawing sponsorship, and companies would pay more advertising space for more followers.
It's so simple, I just don't see why everyone is so averse to it.
Also, the club already have Facebook and Twitter matchday updates run by two volunteers. They don't get paid to run that.